We created The Secret Letter Club because we believe stories can shape the next generation for the better.

As kids, we spent countless hours reading books, watching movies, and exploring the outdoors. We turned forests into imaginary worlds filled with pirates, ninjas, and lost civilizations. Those adventures sparked our creativity, built our confidence, and showed us the power of imagination.

Today, that same belief guides our mission.

Our mission is simple: to create unforgettable adventures for children and young adults through stories, puzzles, and characters they can truly care about. Through immersive storytelling, clever challenges, and meaningful quests, we invite young explorers to think deeply, read boldly, and discover the joy of learning beyond screens.

We believe every child can be a hero in their own story. That is why, in every mystery box, kids step into the role of the hero. They protect the natural world, solve meaningful problems, and help others along the way. Through play, they build confidence, curiosity, and kindness while growing into the best versions of themselves.

Sam followed his passion for storytelling and became a filmmaker and screenwriter. He has worked on marketing campaigns for major corporations and helped develop initiatives that encouraged children to get involved in sports and build confidence through play.

Ben pursued his love for the natural world, earning a master’s degree in Environmental Science from the University of Toronto. He has worked with non profits and government organizations to help protect and improve our world. Through that work, he has seen how important it is to inspire young people to care about their communities and the planet.

The Secret Letter Club brings our passions together.

By connecting stories to real world causes, we empower young explorers to feel hopeful, compassionate, and capable of making a positive difference. Our boxes are designed to be deeply fun, but also to inspire outdoor exploration, critical thinking, and meaningful action.

We believe in screen free play that encourages kids to head outside, keep exploring, and carry the lessons of each adventure into everyday life. The adventure does not end when the box is opened. It continues in backyards, parks, neighborhoods, and communities.

With every box, imagination takes flight. Confidence grows. A new adventure begins.

At the heart of everything we create is a simple belief: when imagination is ignited, children discover not only new worlds, but their own potential.

Sam & Ben